Definition of blog

Definition of blog

A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

How can you create a blog?

There are two ways to go about this. The first option is to use a free blog service through which you would be able to create your blog in a few minutes. The second option is to download and install blog software on your existing web site. In either case, you maintain and update your blog by adding new entries through the blog software.

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Free blog services

There are tons of online services that allow you to make a free blog. All these require you to create an account, specify your login details (username and password), provide a name to your blog and select a design template. Once your blog is created you are ready to start posting entries. Depending on your blogging software, the entries will be categories by date and / or subject. Each blog entry becomes an individual “web page” of the blog web site.

Though there are several free blog services and here are some of the most popular ones:

What is the purpose of a blog?

There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.

As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

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So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. Which means, a blog is an effective lead generation tool. Add a great call to action (CTA), and it will convert your website traffic into high-quality leads. But a blog also allows you to showcase your authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business looks more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence and authority at the same time.

Blogger: owned by Google. If you have a Google account, you can use the same on Blogger.

MSN Spaces or Windows Live Spaces: from IT giant Microsoft

Yahoo! Pulse: is Yahoo!’s foray into the free blog service space.

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Tumblr: The easiest way to create an online blog, in our opinion. Creating an account is free and takes just a few minutes.

As mentioned above, a blog is simply a type of web site and so it will have a unique address (a web site address, if you like).

Why is blog so popular?

It’s important to mention that blogging grows with each passing day! Hence, to answer the question ‘what is blogging’ we need to look at the factors behind its rise.

In the early stages, blogs became mainstream, as news services began using them as tools for outreach and opinion forming. It became a new source of information.